Where's the protection market heading?

clock

The last few weeks have seen announcements on best practice for paying protection claims from the ABI (good), hundreds of final responses going into the FSA over the RDR (not sure), more protection providers removing more of their medical limits or improving their underwriting processes (definitely good) and the usual merger and acquisition rumours, which obviously affect one or two protection providers (just plain confusing).

It’s getting harder to keep up with all of the different initiatives that are going on that affect your business in some way or other. In recent days the team have been talking about the future of the protection market in 2008, and where they feel the debates will be had. For a while now, we’ve supposedly had a price war. Some advisers have talked about how wrong it is for the decision of which provider to recommend being based solely on price. I guess other advisers who follow that path have just chosen to keep quiet? I wonder why? Then we’ve had the debate around tele-interviewing or ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

The protection gap is not a surprise - treating it as one is

The protection gap is not a surprise - treating it as one is

'This is not mysterious. It is what this market is built to produce'

Tony Müdd
clock 09 September 2026 • 4 min read
Aviva in high value protection proposition launch

Aviva in high value protection proposition launch

Rising demand for IHT planning

Cameron Roberts
clock 25 August 2026 • 2 min read
Advisers are changing their views on joint life cover

Advisers are changing their views on joint life cover

What represents true value for the client?

Alan Lakey
clock 11 August 2026 • 3 min read