The Protection January Sales

I love it because it is always interesting to see how other companies are promoting their products and to see if any of their offers or techniques might apply to protection. I loathe it because of the relentless commercial juggernaut it has become. All the health clubs, sofa shops, holiday companies, and electrical stores promote their “best deal ever” sales. And the manufacturers of sickly sweet creamy and gunk filled mini-Easter eggs start to ramp up their advertising. Their aim is to convince people, who have probably spent all the money they have before Christmas, to spend even more...