At this very difficult time for financial services - what with the continuing loss of confidence on the back of large asset drops across the board - there was at least some recent good news.
Whilst there is a perception financial advice is not trusted, recent research has shown that one section of the financial services industry that does enjoy a strong level of consumer trust is the independent financial advice profession. This research contrasts dramatically with what we're led to believe by certain sections of the media. The Financial Services Trust Index 2009, University of Nottingham, showed that IFAs are the most trusted financial service institution in terms of base level trust, high-level trust, trustworthiness as well as overall trust. I am increasingly optimisti...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
