We are IFAs...you might have heard of us

This is particularly so given the reckless behaviour of some of the banks - mismanaging their businesses with little regard for the consumer and ignorantly believing their brands will be sufficient excuse to continue to bring customers back into their branches. Let's face it, we are IFAs. We are not tied, multi-tied or fit into any of this so-called new breed of groups of sales or generic advice. We act on behalf of the client and not on behalf of a bank or insurance company. We don't have to hit sales targets, product targets or focus on one particular product. We don't rely on count...