Time to tackle the drop-offs

With the ASDA tie-up going well and a number of positive aspects included in the FSA’s recent ICOB review taking our favour it’s been a good year so far. But, in typical LifeSearch style, the chirpiness doesn’t last for long and we soon focus on the next thing to get better at. Recently, the focus is once more on what we call ‘drop-offs’. Such things have no relation to taking the kids to school and do trust me when I say that any school boy humour is also absent! Drop-offs are what the rest of the industry refers to as NTU’s (not taken up) or NPW’s (not proceeded with). They are those...