What have you done today to make you feel proud?

However, while most of us cannot remember how we communicated before the age of email, the one thing that is hard to argue against is that, if used properly, email is a vital marketing and communications tool for every business. So if you are not already using email to strengthen client relations and drive up customer service the question has to be why not? If we take newsletters to begin with, then the great advantage is that communications can be timely and tailored to a specific client segment. The major back-office software systems make it relatively easy for you to select clients w...