How much is one more screw?

One of my first lessons in marketing came when we decided to rebuild the pensions arm of the company I worked for at the time. Some people call it business process re-engineering, but I don’t like using big words, or people who use them, so let’s call it getting rid of the trash and only doing good things instead. My first boss in marketing was a very clever man called Brian. Brian sat me down a few weeks into the role and told me a story about a car manufacturer. Someone working on the production line one day suggested that they add one more screw into the inside panel of a door in a c...