Smoke and Mirrors

So, with the big insurers alarmed at the sight of a huge tranche of high profit underperforming investment walking out of the door, they have resorted to a number of measures to try and convince us all that with-profits really is good after all. We have seen a concerted investment campaign through the trade press by one insurer. Some companies have held on to MVAs for as long as possible whilst others have brought long term guarantee dates to the attention of their investors. In the case of the Prudential, they have even tried to accuse advisers of “churning” in cases where clients were b...