The internet has changed everything. It has revolutionised the way consumers research, find and apply for products, as well as the way services themselves are fulfilled.
In many ways, the net lends itself to the large national players who are either telephone-based or have a countrywide network of advisers, but smaller local players can still use the power of the net to provide them with high quality leads too. Google, Yahoo and MSN (or GYM as they are known to us online gurus) account for more than 85% of all internet searches in the UK. So if you want the web to work for your business, then you will most certainly need to use them. All of them have excellent online tutorials and help sections on their online advertising programmes, commonly know as 'pay...
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