Bring the bloggers into the social circuit

clock

Not every intermediary is convinced by the need to have a web presence of some kind. But at an internal conference yesterday - all about online development - I learned a couple of interesting things which have made me think again about the potential development of the internet and how tomorrow's consumers might seek and act when gathering information.

In our case, the day was about the changing face of publishing in light of social networking through the internet, but it occurred to me along the way (being socially active online) that very few financial intermediaries appear to be active online and yet the benefits could outweigh the fears some have. To lay out a few basic details, much of what was discussed was about how humans network socially, share information, how they seek it and now how this has evolved thanks to the internet. It's apparently the case people are not necessarily looking to get something out of the internet - on...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Advisers warned against all-in-one 'tech traps'

Advisers warned against all-in-one 'tech traps'

‘I became frustrated with the limitations of this approach’

Sahar Nazir
clock 29 January 2026 • 3 min read
Need financial guidance? There's a bot for that

Need financial guidance? There's a bot for that

Generative AI-powered bots or agents could be key to democratising financial guidance, writes Paul Muir

Paul Muir
clock 27 January 2026 • 4 min read
What advisers want from technology providers

What advisers want from technology providers

Innovation, or for things to just work better?

Professional Adviser
clock 23 January 2026 • 1 min read