Turning your brand into a mini adventure

Of course, BMW’s model was based on the iconic original mini of which something like six million were sold between 1959 and 2000 when the last one rolled off the Rover production line. This all seems to add up to support the old adage “if it ain’t broke, don’t fix it”. But although the Mini’s basic appeal and brand clearly ain’t broke, it has gone through massive evolution to give owners what they expect or even demand, not only in terms of drivability but the whole experience of ownership. Plus, behind the scenes BMW has invested heavily in new technology to improve productivity. So ther...