Advice in the 21st Century

clock •

Over the years the barriers that used to exist when it came to product advice have slowly been eaten away.

Yes, financial advisers and brokers still nurture their area of expertise, but increasingly they are being given the opportunity to enter into new markets and broaden the scope of advice they can offer clients. The fact that we now tend to talk about financial planning is itself a clue to the more holistic approach we are taking and there is little doubt that considering a client’s situation in its entirety makes for a better service. The advent of online trading has made it incredibly easy for brokers to access new markets and certainly they have never before had the power to research,...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Opening up careers in financial services

Opening up careers in financial services

Sponsored content from WIFA 2026 headline sponsor LV=

LV=
clock 04 November 2026 • 3 min read
WIFA 2026 headline sponsor video: LV= COO Anita Fernqvist talks female representation in advice

WIFA 2026 headline sponsor video: LV= COO Anita Fernqvist talks female representation in advice

'Different perspectives around the table bring breadth of thinking'

Professional Adviser
clock 03 November 2026 • 1 min read
FCA responds to Treasury Committee concerns over potential Budget leak

FCA responds to Treasury Committee concerns over potential Budget leak

Nikhil Rathi responds

Isabel Baxter
clock 03 November 2026 • 3 min read