Viewpoint

Market views Nicky Cave, Millfield Partnership The market must have a future for the simple reason that the client need has not gone away. It is my firm belief that the core of the problem has been the reluctance by professional advisers to raise the topic of LTC because they are not knowledgeable or confident enough to answer the questions that a client may subsequently ask. Until these advisers improve their knowledge, or build up a cross-referral relationship with a specialist care adviser, we will remain in a catch-22 situation, where insurers will not develop new pro...