Market views

Customers are fearful about being charged higher premiums for fully disclosing lifestyle habits or minor medical ailments, according to research from Axa. If this is increasing the likelihood of non-disclosure, what can be done to assuage this perception? Dale Tranter, protection research manager, Sesame Clients need to be convinced that, as long as they disclose fully and truthfully, they will be treated fairly. Both the carrot and the stick approach are valid here. Firstly, the incentive: the rise of tele-underwriting in recent years has led to fuller disclosure which is already res...