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Swiss Re's Term & Health Watch report 2008 issued a stark warning to the protection industry to update income protection. What do you think should be done?

- Andy Couchman, Bank House Communications IP traces its roots back to the late 19th century's Victorian social reform movement and the product has undergone little change since then. There are two issues to address with the cover. Firstly, IP needs to better meet consumer requirements. This means practical 'soft' benefits and unemployment cover. It also means finding out what is needed rather than what is wanted. This can be difficult because people do not know what protection insurance is available - their horizons are limited by what is familiar - perhaps ours are too? The other is...

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