HENRYs most open to financial advice

According to Quilter’s Value of Advice Report

Sophia Panayi
clock • 2 min read

The strongest demand for financial advice comes from clients classed as ‘high earners, not rich yet’ (HENRYs), according to research from Quilter.

Surveying more than 2,000 people who have never received advice, Quilter's Value of Advice Report – conducted by Boring Money - found 84% of HENRYs and 81% of people aged 18-44 said they would consider taking advice in future. Women were also particularly receptive, with 62% saying they are likely to seek advice compared with 54% of men. Overall, 57% of consumers said they are likely to seek financial advice at some point in the future. Despite this, the research also suggested many consumers do not fully understand the breadth of support advisers can provide, Quilter noted. Whi...

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Sophia Panayi
Author spotlight

Sophia Panayi

Senior reporter at Professional Adviser

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