AJ Bell Investments managing director Ryan Hughes
AJ Bell is set to reduce the charge for its core model portfolio service (MPS) range to 0.12% per year, from 0.15%, from 1 October.
AJ Bell Investments managing director Ryan Hughes made the announcement at Professional Adviser's MPS Showcase 2026 today (3 June).
He said the lower pricing would benefit both existing and new MPS clients.
AJ Bell's MPS portfolios are available in an active, passive, or blended ‘pactive' format. The core MPS range has been popular with advisers since its launch in 2018 and contribed to the 30% rise in assets under management to £9.8bn for AJ Bell Investments in the past year, the business explained.
It added that its Money Market MPS would continue to have no annual management charge, while the Gilt MPS range would continue to have a 0.10% per year charging structure.
Hughes said: "We believe advisers using our MPS should feel good when investing for their clients.
"That's why we're reducing our charges by a fifth from October, with advisers benefiting from the same excellent service and award-winning in-house investments team behind each portfolio, but at an even better price."
He added: "Our decision to reduce charges comes following the recent expansion of our popular Gilt MPS range and illustrates our commitment to ensuring advisers have access to a broad range of investment solutions that are easy to use and low cost."
In March, AJ Bell broadened its Gilt MPS range with three fresh portfolios, launched in response to adviser demand. The portfolios have 2032 maturity dates, AJ Bell said at launch, enabling advisers and clients to benefit from a wider range of maturity options using the "Gilt MPS ‘ladder' approach".
In May, the firm's latest results showed its platform assets under management increased 5% in the six months to 31 March. The increase brought platform AUA to £108.7bn, driven by a record £4.2bn net inflows and £1.2bn in positive market movements – up from £3.3bn and £600m, respectively, in the same period last year.
Customer numbers also experienced record growth – with 79,000 added – up 12%.









