Dynamic Planner launches Financial Happiness Index for advisers

Consumer Duty aligned adviser benchmark based on a data set and behavioural model

Sophia Panayi
clock • 2 min read

Dynamic Planner has launched the Financial Happiness Index, designed to explore the factors that most influence how people feel about their financial lives, and what that could mean for clients, advisers, firms and the wider UK advice gap.

Published monthly, the Financial Happiness Index draws on responses from around 4,000 people per month who are engaging with an adviser or are already advised. The index is based on a 12-question questionnaire developed from Dynamic Planner's comprehensive Financial Wellbeing Questionnaire and is built on a live dataset established in July 2023. It tracks financial resilience, emotional resilience and financial knowledge and confidence. According to Dynamic Planner, the output can be used to measure clients' financial happiness, track trends and compare cohorts, such as age, gender...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why accessibility is a must-have in a digital-first world

Why accessibility is a must-have in a digital-first world

Meeting the accessibility needs of vulnerable customers

Jonathan Hassell
clock 29 June 2026 • 4 min read
Editor's view: Baking in Burnham

Editor's view: Baking in Burnham

The editor's Friday Night Takeaway from 26 June

Jen Frost
clock 26 June 2026 • 2 min read
The Platforms Association launches UK's first transfers charter

The Platforms Association launches UK's first transfers charter

Designed to modernise investment transfers

Sophia Panayi
clock 25 June 2026 • 2 min read