Speaking at Professional Adviser’s PA360 conference today (23 April), The Yardstick Agency founder and director Phil Bray shared insights on how clients use artificial intelligence to find advisers.
There are three ways consumers are using AI to find financial advisers, Bray stated. The first is the "traditional route" which involves research on someone that they have already been recommended to. The second is to compare and contrast multiple advisers. Finally, they may use AI to submit a prompt about their situation, such as retirement, and ask AI to recommend them an adviser. Bray stressed that consumers use AI differently to search engines like Google. "AI is a conversation," he said. "People will tell AI a lot more about themselves and a lot more about their personal...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
