'Invest for the Future' campaign kicks off to change Britain's perception on investing

Announced by Chancellor Rachel Reeves as part of the Leeds Reforms, the ‘Invest for the Future' campaign is the first coordinated industry-wide effort to drive a step change in how investing is understood, discussed and adopted. The industry-funded campaign is backed by 20 UK-based financial services firms with support from HM Treasury, the Financial Conduct Authority and the Money and Pensions Service. Research revealed strong untapped demand for investment guidance, with 44% of people with savings but no investments – some 10.1 million people – expressing an interest in learning mor...