Standard Life’s individual annuity sales grew for the third consecutive year, with 20% growth in new business driving £1.2bn in premiums.
In the provider's 2025 full year results, Standard Life's retirement solutions business wrote £1.2bn individual annuity premiums in 2025, up from £1bn in 2024, and market share increased to 15%. Standard Life said its aim remains to direct up to £200m capital to annuities in 2026, provided it secures "sufficiently attractive returns". The provider also highlighted its in-house retail advice proposition - Standard Life Financial Advice – launched in October 2025 to help those who would not usually consider paid advice gain access to the support they need. Standard Life added that it...
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