Advice AI start-up Avenir to close operations

Co-founder Andrea MacDonald will be joining Saturn

Isabel Baxter
clock • 2 min read

Financial advice artificial intelligence (AI) start-up firm Avenir will be winding down its operations.

Avenir's closure was confirmed in a LinkedIn post today (23 December) by co-founder Andrea MacDonald. She wrote: "After nearly three years of building, growing and learning, we've made the difficult decision to wind down Avenir's operations and take a different path. "It's been an incredible ride, full of learning, late nights, unexpected challenges, and moments of pure joy." Avenir was founded nearly three years ago by MacDonald, Jeremy Bensoussan and Stefan Rotarus. The AI-driven financial reporting firm was built to help financial advisers with automating tasks such as data ext...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

West Country firms achieve CISI chartered status

West Country firms achieve CISI chartered status

Dean Stevens WM and William Highbourne WM

Jenna Brown
clock 19 June 2026 • 2 min read
Charles Stanley to drop 200-year-old name in Raymond James rebrand

Charles Stanley to drop 200-year-old name in Raymond James rebrand

Follows 2022 acqusition

clock 18 June 2026 • 2 min read
Director payment dispute keeps adviser Jones Hill liquidation open after three years

Director payment dispute keeps adviser Jones Hill liquidation open after three years

Former advice business entered liquidation in 2023

Isabel Baxter
clock 17 June 2026 • 3 min read