Quilter named most recommended adviser platform but Aviva narrows gap

A significant gap for competitors to close to the leaders, Defaqto finds

Isabel Baxter
clock • 2 min read

Quilter is the most recommended adviser platform by value for the first half of 2025, Defaqto has found.

The findings are from Defaqto's whole of market data which includes more than 18,000 funds, 3,000 discretionary fund manager managed portfolio solutions (MPS), platforms and products. Quilter topped the table in 2024 for the second consecutive period, followed still by Aviva, with the gap narrowing slightly between the two as Aviva grew from 24% to 26%, placing it just one percentage point now from the top.  The latest rankings showed a "significant gap" for competitors to close to the leaders of the table but AJ Bell and Transact also ranked in the top half whilst Aberdeen featured t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Platforms

Halo Invest launches platform following FCA green light

Halo Invest launches platform following FCA green light

Led by CEO Douglas Boyce

Isabel Baxter
clock 01 August 2025 • 4 min read
Aberdeen Adviser updates Elevate users on 'ongoing' developments and issue fix

Aberdeen Adviser updates Elevate users on 'ongoing' developments and issue fix

Exclusive: Advisers told more is coming in Autumn

Isabel Baxter
clock 31 July 2025 • 2 min read
AJ Bell reports record platform quarterly net inflows of £2.5bn

AJ Bell reports record platform quarterly net inflows of £2.5bn

Advised platform reported £600m net inflows

Linus Uhlig
clock 24 July 2025 • 1 min read