FCA on finfluencer financial harm: 'We need people to sit up and take action'

Treasury Committee questions regulator on the impact of finfluencers

Isabel Baxter
clock • 4 min read

Incidences of fraud and the number of finfluencers are both rising amid a time of a social media “global phenomenon”, the Financial Conduct Authority (FCA) has warned, as it continues to crack down on misleading financial advice from the niche group of influencers.

In parliament yesterday afternoon (30 April), the Treasury Committee held a session on the role and regulation of online financial influencers, or finfluencers, in the UK.   In the session, MPs heard from FCA joint-executive director of enforcement and market oversight Steve Smart and director of consumer investments Lucy Castledine, who hold responsibility for monitoring influencer content and overseeing enforcement when rules are broken.  As finfluencers continue to gain traction, the FCA has intensified its scrutiny of financial promotions online to protect consumers from harm. In ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

FCA publishes pensions regulatory priorities report

FCA publishes pensions regulatory priorities report

Regulator sets out key priorities amid significant industry transformation

Martin Richmond
clock 12 March 2026 • 4 min read
Treasury proposals spark AR liability fears

Treasury proposals spark AR liability fears

Not expected to have ‘material’ impact on PII market but creates more risk

Isabel Baxter
clock 11 March 2026 • 4 min read
Pension experts supportive of VfM proposals but warn 'challenges remain'

Pension experts supportive of VfM proposals but warn 'challenges remain'

Responses to consultation on VfM framework for DC schemes

Holly Roach
clock 10 March 2026 • 6 min read