Continuum's assets hit £2.5bn following M&G-buyout completion

Adviser numbers continue to grow

Isabel Baxter
clock • 1 min read

M&G’s Plymouth-headquartered national advice business Continuum saw assets under influence rise to £2.5bn for the first quarter of 2025, a 21% increase on 2024.

In its results for the quarter ended 31 March 2025, shared by the advice firm today (17 April), Continuum's annualised turnover projection increased by 24% (year on year) in the first quarter. Adviser numbers for the partnership also continued to grow, with the firm having 77 advisers across the UK and Ireland as of 31 March. Speaking last August, Continuum managing partner Martin Brown shared ambitions to hit 100 advisers within "a couple of years". Continuum also saw its average adviser productivity rose by 12% to more than £222,883, as advisers and clients both "continued to benefi...

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