Advertising watchdog sides with Barclays after sustainability complaint

On 25 September 2024, Barclays Investment Bank placed an ad in The Economist, under the headline "POWERING a more sustainable future." The ad featured claims about the bank's role in advising and financing clients across the energy sector to support the transition to a low-carbon future. However, it was met with a challenge from a complainant who argued that the ad was misleading, primarily because it failed to disclose significant information about Barclays' own carbon emissions. The complaint The complainant raised concerns that the ad omitted crucial details about Barclays' contr...