AJ Bell has found that advisers and firms are increasingly using its Investcentre’s direct gilt service, with a 436% increase in gilt purchases in 2024.
AJ Bell Investcentre introduced an online gilt dealing service for advisers in February 2024. Rising interest in gilts, combined with the introduction of the new online functionality, saw an 83% increase in the number of adviser firms and a 223% rise in the number of customer accounts purchasing gilts last year, outlining the "soaring" demand among advisers for an online gilt dealing service. January saw a 31% month-on-month increase in the number of gilt purchases, which AJ Bell said may reflect the period of increased gilt yields during the month as investors reacted to several fac...
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