AI due diligence 'essential' for advisers

Adviser Software calls on firms to evaluate potential risks of using DeepSeek

Isabel Baxter
clock • 2 min read

Artificial Intelligence (AI) creates enormous opportunities for financial advisers however detailed due diligence is essential to understand the consequences and liability that may arise from using any such service, Adviser Software has said.

Considering this, it has called on firms to evaluate the potential risks associated with the use of DeepSeek. Through Adviser Software's work with InterGen Data founder and CEO Robert Kirk, InterGen's AI based financial lifetime events prediction service identified the following risks and recommendations to advisers on how to approach the use of DeepSeek. It has recommended financial advisers to: • Avoid inputting sensitive data: Assume all interactions with DeepSeek are monitored and stored indefinitely and avoid inputting any sensitive or confidential information. • Review jur...

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