Artificial intelligence (AI)-driven financial advice could be key to bridging the widening trust gap between advisers and the next generation of wealth holders, according to research by AI fintech Aveni and YouGov.
With £7trn set to change hands by 2050 in the largest generational wealth transfer in UK history, financial advice firms risk losing out on a £50bn opportunity if they do not adapt to the increased demand for AI, the research found. The survey, which took place in December 2024, highlighted a divide in attitudes toward financial advice, particularly between advised and non-advised individuals. While 93% of those using an adviser trust their ability to understand their needs, engagement among younger generations remains low. Just 24% of 35 to 44-year-olds who are not currently using an...
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