Target market tops criteria for MPS selection in 2024 as advisers prioritise suitability

Advisers move from performance to target market as most crucial factor

Isabel Baxter
clock • 2 min read

Target market has been selected by most advisers as the most crucial factor for model portfolio service (MPS) selection in 2024, The Lang Cat has found.

Its Analyser MPS software revealed that nearly three-quarters (72%) of MPS due diligence exercises ranked ‘target market' as the most crucial factor for MPS selection in 2024. Top 10 most selected features as part of due diligence in 2024   Category Feature % 1 About Us Target Market 72.41 2 Range Features Underlying Ongoing Charge (OCF) 67.82 3 About Us Negative Tarket Market 66.67 4 Investor Category Retail 65.52 5 Range Features Minimum Investment Criteria ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on DFM & Model Portfolios

Fairstone converts four portfolios into funds as MPS momentum builds

Fairstone converts four portfolios into funds as MPS momentum builds

Move will cut client charges by up to 20%

Jenna Brown
clock 21 May 2026 • 2 min read
Isio looks to add private assets to MPS

Isio looks to add private assets to MPS

Head of distribution cites ‘growing’ demand among advisers

Sophia Panayi
clock 18 May 2026 • 3 min read
Isio acquires Collidr in bid to become 'leading force' in MPS market

Isio acquires Collidr in bid to become 'leading force' in MPS market

Deal is subject to FCA approval

Jenna Brown
clock 06 May 2026 • 2 min read