Continuum reports assets rise of 23% to £2.4bn

Tenth consecutive year of double-digit percentage growth

Jen Frost
clock • 2 min read

M&G’s Plymouth-headquartered national advice business Continuum saw assets under influence rise to £2.4bn last year, a 23% increase on 2023.

Ongoing recurring income was up 17%, while new business income rose by 16%, the advice firm set out in a press release shared today (20 January). Continuum is targeting further expansion in H1 2025, with current adviser numbers standing at 73. Speaking to PA in August, Continuum managing partner Martin Brown had said he expected adviser numbers to grow to 80 by the end of 2024 as the business aimed for 100 within "a couple of years". The advice firm reported a "strong" year of inflows for its in-house My Continuum Select Model Portfolios, with written levels up 23% year-on-year, ac...

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