Advertising regulator bans investment platform's burning banknotes ads

Wahed Invest ads appeared on Transport for London services

Jen Frost
clock • 4 min read

The Advertising Standards Authority (ASA) has banned a Halal investment platform’s adverts depicting US dollar and Euro banknotes that were on fire.

The Wahed Invest adverts had featured on Transport for London (TFL) services, including London underground tubes and buses, and had been approved by a TFL internal review. Six posters came under the advertising watchdog's scrutiny, including one that depicted two men "pointing upwards with their index fingers" and burning US dollar banknotes. Another showed a man holding an open briefcase filled with Euro and US dollar banknotes that were on fire, according to a ruling published by the ASA this morning (8 January). In some of the posters from the Financial Conduct Authority (FCA) r...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

How quality investing behaves through the cycle

How quality investing behaves through the cycle

Resilience when it matters more

Joseph Stephens and Laura Neill
clock 14 September 2026 • 4 min read
Why portfolios need to evolve, not revolve when it comes to client outcomes

Why portfolios need to evolve, not revolve when it comes to client outcomes

'As market structures evolve, so must portfolio construction'

Ed Senior
clock 11 September 2026 • 4 min read
What does 'quality' investing actually mean?

What does 'quality' investing actually mean?

Why persistence is the real test

Joseph Stephens and Laura Neill
clock 11 September 2026 • 4 min read