Advertising regulator bans investment platform's burning banknotes ads

Wahed Invest ads appeared on Transport for London services

Jen Frost
clock • 4 min read

The Advertising Standards Authority (ASA) has banned a Halal investment platform’s adverts depicting US dollar and Euro banknotes that were on fire.

The Wahed Invest adverts had featured on Transport for London (TFL) services, including London underground tubes and buses, and had been approved by a TFL internal review. Six posters came under the advertising watchdog's scrutiny, including one that depicted two men "pointing upwards with their index fingers" and burning US dollar banknotes. Another showed a man holding an open briefcase filled with Euro and US dollar banknotes that were on fire, according to a ruling published by the ASA this morning (8 January). In some of the posters from the Financial Conduct Authority (FCA) r...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

Jen Frost
Author spotlight

Jen Frost

Editor at Professional Adviser

More on Investment

Government launches taskforce to tackle £1.6bn in unclaimed child trust funds

Government launches taskforce to tackle £1.6bn in unclaimed child trust funds

Links up with providers including Coutts, Nationwide and HSBC

Isabel Baxter
clock 29 June 2026 • 3 min read
FCA proposes 'targeted and proportionate' changes to listing rules for closed-ended funds

FCA proposes 'targeted and proportionate' changes to listing rules for closed-ended funds

Consultation runs into August

Michael Nelson
clock 26 June 2026 • 5 min read
Big games, big names… and smaller companies

Big games, big names… and smaller companies

'Brazil should be looking to the future rather than to the past'

Gabriel Sacks
clock 22 June 2026 • 4 min read