AI scepticism among the financial advice industry declines

One third of advice professionals are using AI in their businesses

Isabel Baxter
clock • 1 min read

One third of financial advice professionals are using artificial intelligence (AI) in their business, up 28% year on year, NextWealth has found.

According to its ‘Adviser Reviews Report', AI scepticism has declined rapidly. It found that 34% of advice businesses use AI and the share of advisers that say they are ‘not using AI, not fit for purpose' has dropped from 29% last year to 7%. Advisers in larger firms are more likely to be using/implementing AI than those in smaller firms, the report revealed, with 43% of those in firms with more than ten advisers saying that use it. This is compared to 19% of one-man bands. Most financial advisers (52%) continue to be in the interested but wait and see category. One firm summarised...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Fighting financial fraud requires cutting-edge tech – and more besides

'Financial fraud has come a long way since Bruce Wayne's day'

Steve Andrews
clock 28 November 2025 • 4 min read
The next evolution in fund structure: What tokenisation means for advisers

The next evolution in fund structure: What tokenisation means for advisers

'For advisers, the opportunity lies in preparation'

Justin Hayer
clock 25 November 2025 • 4 min read
Paraplanners turn to AI amid rising workloads and regulatory pressure

Paraplanners turn to AI amid rising workloads and regulatory pressure

Harnessing AI and digital tools to boost efficiency

Isabel Baxter
clock 13 November 2025 • 2 min read