Advisers back annuities as sales continue to rise in H1

Annuity sales reach £3.6bn in H1 2024, ABI figures show

Jasmine Urquhart
clock • 2 min read

Sales of individual annuities reached £3.63bn in the first half of the year, statistics from the Association of British Insurers (ABI) reveal.

The latest figures show individual annuities contracts have reached 44,983 so far this year, up from 33,255 in H1 2023, when premiums where £2.34bn. Commenting on the figures, Standard Life head of annuities Pete Cowell said: "With individual annuities sales reaching £3.6bn in the first six months of 2024, it's clear that people are seeing the benefits of having a guaranteed income as part of the wider mix of retirement income solutions. "Advisers are also recognising this, with the annuity rate rises seen over the last two years prompting a rethink in how annuities can be used to hel...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Income

L&G forecasts annual annuity volumes to more than double to £20bn by 2034

L&G forecasts annual annuity volumes to more than double to £20bn by 2034

To launch blended annuity drawdown product next year

Jenna Brown
clock 23 October 2025 • 4 min read
Number of retirees 'shopping around' for annuities reaches record high

Number of retirees 'shopping around' for annuities reaches record high

Two-thirds of annuities were finalised after customers shopped around for best rates

Jasmine Urquhart
clock 16 October 2025 • 2 min read
The role of annuities: 'Placing the onus on savers to act autonomously is improvident'

The role of annuities: 'Placing the onus on savers to act autonomously is improvident'

'Savers have reacted positively to this so-called "flex-then-fix" approach'

Matthew Morris
clock 24 September 2025 • 3 min read