Advisers back annuities as sales continue to rise in H1

Annuity sales reach £3.6bn in H1 2024, ABI figures show

Jasmine Urquhart
clock • 2 min read

Sales of individual annuities reached £3.63bn in the first half of the year, statistics from the Association of British Insurers (ABI) reveal.

The latest figures show individual annuities contracts have reached 44,983 so far this year, up from 33,255 in H1 2023, when premiums where £2.34bn. Commenting on the figures, Standard Life head of annuities Pete Cowell said: "With individual annuities sales reaching £3.6bn in the first six months of 2024, it's clear that people are seeing the benefits of having a guaranteed income as part of the wider mix of retirement income solutions. "Advisers are also recognising this, with the annuity rate rises seen over the last two years prompting a rethink in how annuities can be used to hel...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Income

A refreshed conversation on retirement – the road to a rewarding later life

A refreshed conversation on retirement – the road to a rewarding later life

‘Retirement is not a once-and-done process’

Lorna Shah
clock 05 September 2025 • 4 min read
UK borrowing costs rise as gilt yields surge to near 27-year high

UK borrowing costs rise as gilt yields surge to near 27-year high

30-Year gilt yields rose to highs last seen in 1998 on Monday

Linus Uhlig
clock 19 August 2025 • 2 min read
M&G's opens fixed term annuity to UK retail market after soft launch

M&G's opens fixed term annuity to UK retail market after soft launch

Prudential Guaranteed Income Plan backed by £128bn With-Profits fund

Jenna Brown
clock 22 July 2025 • 1 min read