FIF 2024: Tech-driven investing lifts client outcomes

'Rational decision-making is the way we build trust with clients'

Sahar Nazir
clock • 2 min read

A technology-driven investment process enhances client outcomes by making the decision-making process more reliable and efficient, according to Clever Adviser.

"Technology has made this approach more powerful than ever," research director George Cliff said. He explained that a tech-driven process operates through three main stages: building, monitoring, and optimising the portfolio. "The cornerstone of this method is a data-driven way of selecting funds using a scoring system. Each fund is assigned an overall score based on various criteria, and the system then selects the highest-scoring funds. The deciding factor is the score—the higher the score, the better the fund," he told delegates. Cliff described the traditional approach of "gues...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Professional Adviser's flagship conference PA360 returns for 2026

Professional Adviser's flagship conference PA360 returns for 2026

PA360: Actionable insights – Smarter Outcomes open for adviser registrations

Professional Adviser
clock 05 December 2025 • 1 min read
Feel Good Friday: One Four Nine Wealth hosts charity blood drive

Feel Good Friday: One Four Nine Wealth hosts charity blood drive

In support of the Scottish National Blood Transfusion Service

Professional Adviser
clock 05 December 2025 • 1 min read
Nici Audhlam-Gardiner: Wider basic advice adoption could shrink advice gap

Nici Audhlam-Gardiner: Wider basic advice adoption could shrink advice gap

'There is no need to reinvent the wheel here'

Nici Audhlam-Gardiner
clock 04 December 2025 • 4 min read