PA360: Do platforms have to work to keep themselves 'interesting'?

Specialists from across the industry debate platforms’ future purpose

Hope Coumbe
clock • 1 min read

Platforms are struggling to reinvent themselves in a modern advice world with increased business pressures and growing demands from advisers, delegates heard.

Speaking on a panel at PA360 today (25 April) The Lang Cat chief executive and founder Mark Polson said he did not think there was any major inflection point in the industry currently. "I think we, as an industry, create those as a way to keep things interesting," he said. "Platforms are only for four things and anything else is just noise." Polson added that platforms were purely in the industry for "utility", with NextWealth consulting director Emma Napier adding that platforms "will need to do things differently" if they want to survive in the future. "If you are a platform busi...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Platforms

Discretionary manager Lulworth Investment Partners links with Third Financial

Discretionary manager Lulworth Investment Partners links with Third Financial

Providing custody and platform services

Jenna Brown
clock 23 September 2026 • 2 min read
Vanguard UK Platform Awards 2026: Full list of winners revealed!

Vanguard UK Platform Awards 2026: Full list of winners revealed!

See who took home a trophy at last night’s ceremony in London

Professional Adviser
clock 23 September 2026 • 2 min read
Professional Adviser news editor honoured at UK Platform Awards

Professional Adviser news editor honoured at UK Platform Awards

Isabel Baxter scoops Leading Platform Journalist

Professional Adviser
clock 23 September 2026 • 1 min read