PA360: Do platforms have to work to keep themselves 'interesting'?

Specialists from across the industry debate platforms’ future purpose

Hope Coumbe
clock • 1 min read

Platforms are struggling to reinvent themselves in a modern advice world with increased business pressures and growing demands from advisers, delegates heard.

Speaking on a panel at PA360 today (25 April) The Lang Cat chief executive and founder Mark Polson said he did not think there was any major inflection point in the industry currently. "I think we, as an industry, create those as a way to keep things interesting," he said. "Platforms are only for four things and anything else is just noise." Polson added that platforms were purely in the industry for "utility", with NextWealth consulting director Emma Napier adding that platforms "will need to do things differently" if they want to survive in the future. "If you are a platform busi...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Platforms

Wesleyan launches 'digital-first' platform for its advisers

Wesleyan launches 'digital-first' platform for its advisers

Powered by SS&C Technologies Holdings

Isabel Baxter
clock 18 June 2025 • 1 min read
PA Awards 2025: Why Aviva came out top for platform success

PA Awards 2025: Why Aviva came out top for platform success

Aviva’s Al Ward on learning from adviser feedback and the push for clarity

Jen Frost
clock 12 June 2025 • 3 min read
Platforms prioritising growth but process efficiency 'must come first'

Platforms prioritising growth but process efficiency 'must come first'

‘Growth without operational readiness carries risk'

Isabel Baxter
clock 29 May 2025 • 2 min read