PA360: Do platforms have to work to keep themselves 'interesting'?

Specialists from across the industry debate platforms’ future purpose

Hope Coumbe
clock • 1 min read

Platforms are struggling to reinvent themselves in a modern advice world with increased business pressures and growing demands from advisers, delegates heard.

Speaking on a panel at PA360 today (25 April) The Lang Cat chief executive and founder Mark Polson said he did not think there was any major inflection point in the industry currently. "I think we, as an industry, create those as a way to keep things interesting," he said. "Platforms are only for four things and anything else is just noise." Polson added that platforms were purely in the industry for "utility", with NextWealth consulting director Emma Napier adding that platforms "will need to do things differently" if they want to survive in the future. "If you are a platform busi...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Platforms

7IM platform net sales hit £540m amid 'major transformation'

7IM platform net sales hit £540m amid 'major transformation'

Total advised AUM up 18% to £17.4bn

Isabel Baxter
clock 23 October 2025 • 2 min read
Nucleus' Third Financial extends Titan Wealth deal to launch adviser as a platform service

Nucleus' Third Financial extends Titan Wealth deal to launch adviser as a platform service

As part of its wealth planning arm

Isabel Baxter
clock 16 October 2025 • 2 min read
'More competition' for platforms to be chosen by consolidators

'More competition' for platforms to be chosen by consolidators

FCA’s advice/guidance boundary review also a big theme

Isabel Baxter
clock 18 September 2025 • 5 min read