FCA's Rathi: Fair value is not 'Trojan horse' for price regulation

'Move away from prescriptive rules, beloved of compliance consultants’

Jenna Brown
clock • 4 min read

The Financial Conduct Authority (FCA) is an “outcomes-focused” regulator and its push for consumer fair value under Consumer Duty is not a “Trojan horse” for price regulation, chief executive (CEO) Nikhil Rathi has said.

Speaking at the Morgan Stanley European Financials Conference today (14 March), he said the FCA would be pragmatic on Consumer Duty enforcement and would tackle breaches that posed the "greatest risk of harm but looking favourably on firms that have made reasonable efforts to address concerns". He also said: "We are not a price regulator and we will not stand in the way of well-run businesses making profits in the face of effective competition." Rathi added the regulator wanted a deeper, more open relationship with investors, analysts, and the markets as a whole - "particularly now th...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

FCA must still fix investing culture, says LSE CEO

FCA must still fix investing culture, says LSE CEO

‘We’ve protected people from the downside but we haven’t exposed the upside’

Sophia Panayi
clock 20 May 2026 • 1 min read
FCA increases support for fast-growing small firms

FCA increases support for fast-growing small firms

Scale-up Unit now available to solo-regulated businesses

Jenna Brown
clock 20 May 2026 • 1 min read
Failed financial advice firms tracker

Failed financial advice firms tracker

Firms that the FSCS has confirmed as failed since the start of 2023

Professional Adviser
clock 15 May 2026 • 1 min read