FCA's Rathi: Fair value is not 'Trojan horse' for price regulation

'Move away from prescriptive rules, beloved of compliance consultants’

Jenna Brown
clock • 4 min read

The Financial Conduct Authority (FCA) is an “outcomes-focused” regulator and its push for consumer fair value under Consumer Duty is not a “Trojan horse” for price regulation, chief executive (CEO) Nikhil Rathi has said.

Speaking at the Morgan Stanley European Financials Conference today (14 March), he said the FCA would be pragmatic on Consumer Duty enforcement and would tackle breaches that posed the "greatest risk of harm but looking favourably on firms that have made reasonable efforts to address concerns". He also said: "We are not a price regulator and we will not stand in the way of well-run businesses making profits in the face of effective competition." Rathi added the regulator wanted a deeper, more open relationship with investors, analysts, and the markets as a whole - "particularly now th...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

Dropping annual advice reviews is 'watershed moment' – Keith Richards

Dropping annual advice reviews is 'watershed moment' – Keith Richards

Speaking at PA360 conference in London

Jenna Brown
clock 23 April 2026 • 3 min read
FCA: Consolidation has not reduced access to advice

FCA: Consolidation has not reduced access to advice

Advice sector stable but room for growth

Jenna Brown
clock 23 April 2026 • 2 min read
AI and the FCA: Regulating the brave new world

AI and the FCA: Regulating the brave new world

'This is as much about learning as it is about supervision'

Alison Gay
clock 23 April 2026 • 4 min read