Editor's View: How do you want advice represented on a TV ad?

The editor's Friday Night Takeaway from 2 February

Hope Coumbe
clock • 1 min read

Who would you want to represent this industry on a world scale? Well…maybe not on a world scale, but on a nation-wide TV advert for financial advice.

St James's Place? ‘Nooooo!' I feel many of you saying. Although statistically, I guess it should really be SJP. That is exactly what is going to happen, with the advice giant announcing this week that it is set to launch its first national brand advertising campaign. It's hoping to "bring the benefit of financial advice to life". Sounds good! However, this will be many people's only interaction with what advice is. It's perhaps the only time it's being marketed to them. So, while it is an ad for SJP, it's sort of an ad for us all. There are some major players in the advertising and marketin...

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