Adviser expectations for the protection industry in 2024

Advisers outline their expectations for the protection industry this year

Jaskeet Briah
clock • 6 min read

COVER approached the protection industry to uncover the hopes and predictions of advisers for the year ahead.

LifeSearch chief executive Debbie Kennedy : "Consumer Duty will no doubt be the foundation to build upon for better value and customer service. Beyond this, I think it will also be simple economics that create some of the biggest changes in 2024. We are already starting to see a shift in our value chain. With lead generation under pressure on both cost and ultimate quality, distribution will seek other ways to acquire customers. "One of the key changes we will see in 2024 is a move away from segmenting distribution by ‘advice' and ‘not advice'. Instead, the lines will be drawn around ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

PA Asks: Would closer collaboration help close the advice gap?

PA Asks: Would closer collaboration help close the advice gap?

Plus scam emails, volunteering and CMCs

Professional Adviser
clock 12 June 2025 • 1 min read
'Rigorous and time-consuming': Has the FCA made it harder for advisers to become DA?

'Rigorous and time-consuming': Has the FCA made it harder for advisers to become DA?

Professional Adviser gathers views about the process

Isabel Baxter
clock 11 June 2025 • 8 min read
AI can 'unleash the most human aspect of being a financial adviser'

AI can 'unleash the most human aspect of being a financial adviser'

Advisers urged to embrace AI as a strategic opportunity, not a threat

Sahar Nazir
clock 11 June 2025 • 2 min read