Platform Unbiased moves to a subscription-based model

The adviser platform will make this change from January 2024

Isabel Baxter
clock • 1 min read

Adviser platform Unbiased will be moving to a subscription-based model from early next year.

From 2 January 2024, advisers will be able to purchase a minimum value of credits that grant them access to leads each month. This will be tailored to customers' purchase behaviour based on their average spend over a three-month period. Whatever their purchase level, Unbiased said that advisers will benefit from a reduced cost per lead in the form of a 5% monthly credit boost. The move to a subscription-based model comes as the platform is making a series of upgrades. This includes enhanced mobile features meaning that new enquiries will now be SMS-verified, and advisers will also ...

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