Majority of women not concerned about gender of their adviser

Three-quarters of women are not influenced by their adviser’s gender

Isabel Baxter
clock • 1 min read

The majority (76%) of women are not influenced by gender when choosing a financial adviser, Schroders research has found.

The study which included a sample of 200 women found that three-quarters (76%) are not concerned about the gender of their adviser when considering their finances. Schroders' research found that a mere 12% of advisers indicated a preference for a female adviser. Considering that only 16% of advisers are female, Schroders warned that a substantial increase in gender diversity would currently be "difficult to achieve". Schroders said the key areas advisers should focus on to retain women were understanding them better, adopting more proactive communication and listening more. This ...

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