Private-equity backed platform Novia has today (26 July) announced the rebrand of the Wealthtime platform to ‘Wealthtime Select’.
It was confirmed to Professional Adviser that the platform will have a "revitalised look and feel throughout". The rebrand comes 15 months on from the news that AnaCap-owned platforms Novia and Wealthtime would be unified under a single group following AnaCap's acquisition of Novia in May 2021. The final stage of the rebrand expected to begin September - which will see Novia change to the Wealthtime name - will not impact the platforms' distinct propositions which Novia said will continue "meeting different price, investment and functionality requirements". The Wealthtime Select ...
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