Consumer Duty has the ability to be 'incredibly positive' for clients

Advisers face challenge of providing evidence of fair value in their work

Sahar Nazir
clock • 1 min read

Consumer Duty has been described as “incredibly significant piece of regulation” for financial advisers with the ability to have “incredibly positive” effects on clients, according to AJ Bell.

Speaking to Professional Adviser, head of policy development Rachel Vahey said the Financial Conduct Authority's (FCA) regulation is "a different way of thinking" and "the biggest issue facing advisers at the moment". "It the ability to be incredibly positive for financial advisers and their clients," she said. With the 31 July deadline looming on the financial services industry, Vahey said advisers have embraced the regulation but now face the challenge of having to evidence the way they treat clients. "The FCA are keen to watch the journey that advisers are on and how they steer ...

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