LV= announces white labelled investment platform with Embark

Smooth managed funds range to sit on new adviser-facing platform

Hope William-Smith
clock • 1 min read

LV= has confirmed it is “at advanced stages” in the development of a new white labelled investment platform with Embark.

The retirement specialist yesterday (30 May) confirmed the service will be ready to launch in the second half of the year. The platform will be LV= branded with advisers able to access Embark's full range of investment functionalities including self-invested personal pensions, ISA and general investment account wrappers. There will also be access to the LV= smooth managed funds range, for which inflows doubled in 2021. "Advisers and customers are attracted by their defence against market volatility coupled with attractive investment returns - especially appreciated by advisers' cau...

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