LV= announces white labelled investment platform with Embark

Smooth managed funds range to sit on new adviser-facing platform

Hope William-Smith
clock • 1 min read

LV= has confirmed it is “at advanced stages” in the development of a new white labelled investment platform with Embark.

The retirement specialist yesterday (30 May) confirmed the service will be ready to launch in the second half of the year. The platform will be LV= branded with advisers able to access Embark's full range of investment functionalities including self-invested personal pensions, ISA and general investment account wrappers. There will also be access to the LV= smooth managed funds range, for which inflows doubled in 2021. "Advisers and customers are attracted by their defence against market volatility coupled with attractive investment returns - especially appreciated by advisers' cau...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

WIFA 2026 headline sponsor video: LV= COO Anita Fernqvist talks female representation in advice

WIFA 2026 headline sponsor video: LV= COO Anita Fernqvist talks female representation in advice

'Different perspectives around the table bring breadth of thinking'

Professional Adviser
clock 03 November 2026 • 1 min read
FCA responds to Treasury Committee concerns over potential Budget leak

FCA responds to Treasury Committee concerns over potential Budget leak

Nikhil Rathi responds

Isabel Baxter
clock 03 November 2026 • 3 min read
Young adults lacking mental capacity will gain access to Child Trust Funds

Young adults lacking mental capacity will gain access to Child Trust Funds

Government proposals to benefit up to 126,000 young adults

Sophia Panayi
clock 03 November 2026 • 3 min read