AI-based vulnerable customer identification tool launches

Offering comes ahead of Consumer Duty introduction in a few months

Jaskeet Briah
clock • 1 min read

Mortgage and insurance network Stonebridge has unveiled a new functionality to help advisers and appointed representative (AR) firms identify vulnerable customers, in line with Consumer Duty requirements.

The new functionality, based on artificial intelligence (AI) has been added to Stonebridge's wholly-owned Revolution system ahead of the implementation of the Consumer Duty guidelines on 31 July. Working as a series of prompts for advisers to follow, Revolution will identify potential vulnerable customers through the answers they provide at the fact-find stage, the network stated. Revolution will also question whether advisers have considered the indicator of potential vulnerability, prompting advisers to record whether the customer's circumstances make them more vulnerable to harm an...

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