Royal London and Aviva the most recommended pension providers

Quilter, AJ Bell and Fidelity also among the top ten

Julia Bahr
clock • 3 min read

Royal London, Aviva and AJ Bell have topped the list of the most recommended pension providers, according to Defaqto.

The firm conducted a survey of financial advisers between August and September 2022 which measured how satisfied financial advisers are with their preferred providers and identifies where expectations are being met. It found that while Royal London and Aviva saw a reduction in support from advisers compared to the previous year, AJ Bell experienced an increase, moving it ahead of Quilter and Prudential in ranked position. Over two years, AJ Bell has leapt from seventh to third spot. As well as the most recommended provider, Royal London also tops the list of preferred providers, holdi...

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