The use of influencers in social media to promote products may be doing more harm than good, protection adviser Emma Astley warns.
Speaking to Professional Adviser's sister title COVER about the issue, Astley said that the use of influencers in social media promotions has grown enormously in recent years and that it could be having an adverse impact on consumers and potential consumers alike. The founder and managing director of CoverMyBubble said that she holds numerous concerns over the practice of protection firms, specifically appointed representatives (ARs), paying an influencer to promote a particular product or service. Primary among these issues is the possibility of undoing the good work that has been do...
To continue reading this article...
Join Professional Adviser
- Unlimited access to real-time news, industry insights and market intelligence.
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters.
- Make smart business decisions with the latest developments in regulation, investing retirement and protection.
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes.