Adviser sounds alarm over use of influencers in protection promotions

'It’s like the old lead generators misrepresenting insurance'

John Brazier
clock • 3 min read

The use of influencers in social media to promote products may be doing more harm than good, protection adviser Emma Astley warns.

Speaking to Professional Adviser's sister title COVER about the issue, Astley said that the use of influencers in social media promotions has grown enormously in recent years and that it could be having an adverse impact on consumers and potential consumers alike. The founder and managing director of CoverMyBubble said that she holds numerous concerns over the practice of protection firms, specifically appointed representatives (ARs), paying an influencer to promote a particular product or service. Primary among these issues is the possibility of undoing the good work that has been do...

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