Communications around pensions branded 'as dull as dishwater'

Business magnate Deborah Meaden urges companies to up their game

Hope William-Smith
clock • 2 min read

Poor communications that fail to engage people with their pension savings are hampering both the uptake of greener pension options and companies’ willingness to promote them, says Deborah Meaden.

Speaking at a Make My Money Matter (MMMM) event yesterday (12 September) the entrepreneur and businesswoman said companies "need to open about their definition of sustainability". Meaden appeared alongside MMMM co-founder and film producer Richard Curtis where she discussed her long-standing commitment to sustainable investment and the role green pensions can play in helping the UK on its transition to net zero. "Even if you as the business do not care about the planet at all, it makes good commercial sense," she said. "And the best way to communicate is simply and clearly. Pensions c...

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