'Boohoo's risks are already priced in': Fashion on the wrong side of ESG

25% of greenwashing complaints

Eve Maddock-Jones
clock • 4 min read

The risks of being invested in companies on the ‘wrong side’ of ESG regulation intensifies as the fallout of a government investigation into Boohoo and ASOS looms.

The UK fashion retailers are under investigation by government watchdog group Competition and Markets Authority on whether its green claims were overexaggerated. Asda was also named in the investigation and the CMA has said it would not hesitate to take legal action against the chain if necessary. All three firms have claimed to have clear sustainability guidelines and are working with the CMA, but the investigation raised questions about how fashion brands fit within the changing ESG landscape. Fashion brands currently make up 25% of greenwashing complaints to the CMA, data from M...

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