Sanlam Wealth to rebrand as atomos

‘Indivisible’ in ancient Greek

Ayesha Venkataraman
clock • 1 min read

Sanlam Wealth UK announced its new name – atomos – to be officially launched later this year with a new brand proposition and visual identity.

The new names "indivisible" in ancient Greek, and was chosen to was chosen to represent "a strong internal culture of collaboration, inclusivity and diverse perspectives," the firm said. This rebrand comes on the heels of Sanlam Wealth UK's acquisition by Oaktree Capital Management for £140m, which was completed in the first quarter of this year. In February this year, the firm announced changes to its leadership team with the exit of Sanlam's CEO Penny Lovell and new appointments including Haig Bathgate as head of investments, Niral Parekh as chief operating officer and Christopher K...

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