Sanlam Wealth to rebrand as atomos

‘Indivisible’ in ancient Greek

Ayesha Venkataraman
clock • 1 min read

Sanlam Wealth UK announced its new name – atomos – to be officially launched later this year with a new brand proposition and visual identity.

The new names "indivisible" in ancient Greek, and was chosen to was chosen to represent "a strong internal culture of collaboration, inclusivity and diverse perspectives," the firm said. This rebrand comes on the heels of Sanlam Wealth UK's acquisition by Oaktree Capital Management for £140m, which was completed in the first quarter of this year. In February this year, the firm announced changes to its leadership team with the exit of Sanlam's CEO Penny Lovell and new appointments including Haig Bathgate as head of investments, Niral Parekh as chief operating officer and Christopher K...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

'It's about starting fresh': Oakglen Wealth's financial planning entry

'It's about starting fresh': Oakglen Wealth's financial planning entry

MD Chris Hall on the HBFS acquisition, organic growth and Jersey differences

Isabel Baxter
clock 05 September 2025 • 4 min read
Evelyn Partners to begin sale process next month – report

Evelyn Partners to begin sale process next month – report

The UK wealth management firm to kick off process in October

Sahar Nazir
clock 04 September 2025 • 1 min read
Brooks Macdonald profits slump 4.6% as FUMA rise to £19.2bn

Brooks Macdonald profits slump 4.6% as FUMA rise to £19.2bn

Revenues at the wealth manager also jump

Linus Uhlig
clock 04 September 2025 • 2 min read