Sanlam Wealth to rebrand as atomos

‘Indivisible’ in ancient Greek

Ayesha Venkataraman
clock • 1 min read

Sanlam Wealth UK announced its new name – atomos – to be officially launched later this year with a new brand proposition and visual identity.

The new names "indivisible" in ancient Greek, and was chosen to was chosen to represent "a strong internal culture of collaboration, inclusivity and diverse perspectives," the firm said. This rebrand comes on the heels of Sanlam Wealth UK's acquisition by Oaktree Capital Management for £140m, which was completed in the first quarter of this year. In February this year, the firm announced changes to its leadership team with the exit of Sanlam's CEO Penny Lovell and new appointments including Haig Bathgate as head of investments, Niral Parekh as chief operating officer and Christopher K...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

WTW Atomos buy-in heralds PE and hybrid advice 'direction of travel'

WTW Atomos buy-in heralds PE and hybrid advice 'direction of travel'

Atomos CEO: PE ‘professionalises the industry and gives it greater capital’

Isabel Baxter
clock 04 October 2024 • 4 min read
Titan Wealth Group launches division

Titan Wealth Group launches division

Settlement and custody arm led by Mike Fullalove

Jen Frost
clock 03 October 2024 • 2 min read
WTW takes stake in PE-backed wealth manager Atomos

WTW takes stake in PE-backed wealth manager Atomos

WTW powers Atomos’ multi-asset investment offering

Jenna Brown
clock 03 October 2024 • 2 min read